Shaadibliss.com Releases Plans of New Marriage Connection Service for Indian Singles

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(PRWEB) April 21, 2007 -- Sensing a void in the Indian online dating industry, www.shaadibliss.com -- a dating and relationship Web site that caters specifically to Indian clientele -- plans to upgrade by adding a free personality matching feature by 2008. According to Internet ratings, approximately 3.0 million monthly users in India use online matrimonial Web sites with the specific intent of finding a husband or wife.

"For a society that practices arranged marriage, matching based on personality types gives extra security to prospective brides and grooms," said Proloy Bhattacharyya, of www.shaadibliss.com. Bhattacharyya said many individuals get married without fully knowing their partners, and in some cases, they find themselves married to someone who is not very compatible with them.

For parents that practice the traditional arranged-marriage model, physical appearances and determining whether or not castes match are very important, Bhattacharyya said. It is a very superficial process that rarely integrates the compatibility of the two individuals who are getting married.

While Bhattacharyya said more modern parents do allow their children to meet with prospective partners and to speak in advance of nuptial vows than in the past, in many cases, these meetings are still rushed for a quick marriage. Arranged marriages have a very low divorce rate, but this has more to do with culture, tradition, the lessened rights of women in a marriage -- as well as the societal disconnect thrust upon divorced women -- than the love and happiness that exists in these marriages.(http://xpress.sfsu.edu/archives/bamma/006752.html) Case in point, said Bhattacharyya: Many arranged marriages are out of convenience -- and are kept alive by women who are scared of getting a divorce -- as well as two partners born in traditions that see marriage as final.

According to Bhattacharyya, personality matching allows users to find someone that should be compatible with them. While it is not an exact science -- because all sorts of people with all sorts of personalities can get along with one another in a loving marriage -- personality matching does help individuals find others who are compatible in the cases where they are looking for a quick marriage.(http://www.rit.edu/~930www/Proj/News/viewstory.php3?id=2004)

Even those individuals who utilize online matrimonial Web sites for quick marriages can benefit from personality marriages, said Bhattacharyya, because now the emphasis is on talking to partners who are most likely compatible. In turn, said Bhattacharyya, the quality of the individuals that Web site users meet becomes much stronger.

Shaadibliss.com will utilize a series of questions to determine one's personality -- an idea inspired by "Sixteen Types," a personality test created by Myers-Briggs.

The cost of becoming a member and contacting others on Shaadibliss.com will be free once the program/dating site is launched. Web site creators are currently devising a system that ensures Web site users are honest and serious about their search for the perfect partner.

About Shaadibliss.com
From looking for the perfect partner to handling your marriage life, Shaadibliss.com is there to offer you the tools to succeed in every endeavor. Launched in 2006, Shaadibliss.com has already risen to becoming one of India's top 20,000 websites according to Alexa.com traffic rankings.

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